Casey Estanislao speaks on SMPS Nashville panel: Winning the Work

HASTINGS’ own Casey Estanislao spoke at the SMPS Nashville panel discussion on “Winning the Work: A Conversation with Marketers, Business Developers, and Seller/Doers on Collaborative Sales,” where industry leaders from the architecture, engineering, and construction (A/E/C) sector share their experiences and strategies for effective collaboration.

This session brought together experts from marketing, business development, and project execution roles to explore the vital interplay between these functions. Key topics included leveraging industry organizations for relationship building, achieving team buy-in for CRM utilization, and mastering capture planning and opportunity tracking.